I like the problems that don't fit on one screen.

Fifteen years across apps, websites and software — the last few leading small teams inside big organisations. Right now I'm Head of Design at Flawless, where three of us built visual dubbing tools that professional editors trust with feature films.

Before that: BP's innovation department (air quality for the UK government, a household carbon calculator, pipeline sensor safety), M&S Food (a supplier portal built with the suppliers themselves), and a long run of product work at Toyota, PureGym, Sage, Bookatable and Premier Inn.

I studied music, then psychology. Both turn out to be useful: one taught me structure, the other taught me to shut up and listen in a research session.

The UX Conference

A talk at The UX Conference on avoiding dark patterns: where persuasion tips into manipulation, what it costs you in returns and repeat custom, and how to win the argument internally with a business case rather than a principle. Drawn from work at Bookatable.